Enterprise Content Management Services:

Business customers' expectations of how they buy products and services has changed dramatically. They want simpler, on-demand, omnichannel engagement that puts their needs first. They expect to have informed conversations with vendors who can demonstrate expertise in their industry, product, and market challenges.

We are committed to helping B2B technology-led businesses succeed by creating, managing and distributing high-quality, impactful and connected content that resonates with their customers and drives business growth.

Our enterprise digital content management services reduce time-to-market, cut costs, and improve the overall quality of your content. We streamline and verify the content management process by leveraging the power of modern Content Management Systems and integrating with other marketing technologies to track content performance. The goal is to increase traffic and nurture that traffic into marketing and sales-qualified leads (MQL and SQL).

  • Content strategy

    Content audit and inventory

    Content creation and optimization

    Content governance and maintenance

    Website structure and organization

    Funnel and journey design

    Labeling and navigation design

    Search functionality optimization

  • Branding

    Wireframing and prototyping

    Usability testing and analysis

    Interaction design

    Visual concepts

    Infographics

    Illustrations

    Web design

    ePublishing

    Photography

    3D Visualisation

    Image and advertising films

    Animations

    Trade fair appearances

    Stand design

  • Communication concepts

    Awareness projects

    Launch campaigns

    Strategic advice

    Marketing campaigns

    Operational marketing support

    Premarketing slide decks

    Study Summaries

    Technical writing

    Estimators and calculators

    Emotional Selling

    Storytelling

    Multimedia sales concepts

    Explanatory videos

    Campaign and project management

  • CMS Implementation

    CMS installation and configuration

    Content migration and optimization

    Theme and plugin development

    Third-party integrations

    CMS Maintenance

    Security and performance updates

    Backup and disaster recovery

    Technical support and troubleshooting

    Marketing Automation

    Email marketing campaigns

    Personalization and segmentation

    Website traffic analysis

    Conversion tracking and optimization

    Custom reporting and dashboards

    Keyword research and analysis

    On-page and off-page optimization

    E-commerce Integration

    Product catalogue management

    Mobile Optimization

    Responsive design and development

    CMS user training

    Marketing technology training

    Ongoing technical support and consultation

  • Scope and timeline management

    Resource allocation and coordination

    Stakeholder communication and reporting

    Business process analysis and design

    Value stream mapping

    Business capability modeling

    Strategic planning and alignment

Russell Lack

Profile:

As a project manager, content strategist and enterprise architect, I leverage my expertise to improve performance, align project goals with business objectives, and maximize organisational results. I view digital content as the lifeblood of successful Sales, Marketing, and Customer Success strategies for SaaS, Technology, and B2B Services firms.

I have worked with companies from start-ups to multinationals, and specialise in content strategies designed to bridge long sales cycles and complex buying processes.

I work closely with leaders, process owners and subject matter experts to develop effective solutions and improve operational processes.

Specialities:

B2B marketing management | Agile project management | Content management technology | Marketing analytics | Content strategy | Enterprise architecture | Content migration | Content marketing | Information architecture | Generative AI | UX Personalisation | Content Governance Content localisation/language versioning | Marketing automation | Account-based marketing (ABM) | Stakeholder management | Channels development and management.

Clients:

B2B: ASG-Robotics | VASI | Boltcheck | Bjørklund | Jotun | Wilhelmsen | Ramirent | Norwegian Research Council | Norwegian Seafood Council | Hurtigruten | DNV GL | COM4 | FLIR.com | American College of Emergency Physicians | Lossan Pacific Surfliner | Symetra Life | Stortinget | Mllergruppen | NSB | Verdane Capital | Norvestor | Fractional IP | Position Green | Superoffice | SKF | ePocket Handyman | Schibsted - Finn | ABC Startsiden | Star Tour TUI | Visma | INSEAD | McKinsey & Co | Turret Media | Dentsu | Added Value Network | British Film Institute |

B2C: Vistnorway | NFF | Eidsiva | Norgesgruppen | NSB | Olav Thon Group | Nordic Choice | Opera Software | Orkla Riks TV | Johnson & Johnson | Sony UK | Bokkilden | Dazed & Confused | Ambition Group | Scribe Media | Channel 5 | Orange | BIRK Sport | Toyota | Barbican London | Pet Shop Boys